Getting your products on the shelves of top supermarkets can seem a daunting and impossible task. However, here at The Buyer’s Discovery Club and The Good Food Group we have the expertise and industry insights to make this possible.
Securing retail listings in major supermarkets can completely transform your business through having nationwide reach and distribution. So what are the main tips for succeeding?
Industry professional Ally Ross knows everything there is on securing retail listings, due to her having over 13-years experience working in the FMCG (Fast Moving Consumer Goods) industry. Ally’s previous roles include:
Give the video below a watch through, to find out all the insights on what buyers look for when choosing brands for their category. As well as Ally’s advice to upcoming and disruptive brands:
In the Q&A video above, Ally goes beyond surface level tips on getting your products into the major grocers and advises on the following:
1. Honesty. Being honest with your capabilities and working with buyers is crucial, ensuring buyers and suppliers are aligned and informed completely.
“Don’t trip up because you didn’t ask”-Ally Ross
2. Think about your consumer. Knowing your consumer or your “tribe” as Ally describes is one of the biggest factors when looking to secure retail listings, and targeting the right supermarkets for you.
“Where does your consumer expect to see you?-Ally Ross
Want the chance to get in front of the biggest retailers in the country and have 1-2-1 meetings with buyers? If so, be sure to keep an eye out for our Buyers Discovery Club Live Events to kickstart your journey into retail.