Discovering Noggin | The Brain People |

At The Buyer's Discovery Club we pride ourselves on championing young, innovative brands who strive to make a difference and step into the world of retail. That's why we're embarking on this brand new blog series, where we elevate and showcase our favourite brands of the month.

So, where do we start? Choosing a brand to be the very first blog is a big task, But where better to start than the brain.

Introducing Noggin, the brain people on a mission to educate and elevate the brain health category. Our marketing executive, Alex, spoke with husband and wife duo Mick & Clara Doran, about their exciting, new brand.


Meet Clara Doran, Founder of Noggin:

Dr Clara Doran, described as "The Chief Nogg" is very much the driving force and passion behind the brand and bringing it to those in need. Clara has 20 years of experience as a medical doctor, primarily in General Practice where she has learned the importance of listening to her patients and providing individualized care.

Clara's desire to help others and educate around brain health, comes from her own direct experience, in 2014, Clara was diagnosed with Multiple Sclerosis, an incurable degenerative neurological condition, after the birth of her son. This combined with seeing the effects of other diseases and condiitons in her family inspired her to look into the complicated world of our brains to see if and how she could help herself, her loved ones, and her patients.

In her free time, she remains passionate about brain health and can always be found reading up on the latest research. As well as, spending time with her husband and 8 year old son, anywhere from practicing play lines to training his skills in a variety of sports.



Noggin's Products:


FOGO is Noggin's latest product release, designed to support those experiencing menopausal symptoms such as: lack of energy, hot flushes, anxiety and brain fog.

"From improved Wordle scores, to feeling less irritable with partners & children" Fogo is designed to support with all types of symptoms no matter how big or small, as Clara says "That's what counts, you know those supposedly small things in our every day lives...".


"Life is busy. Sometimes our ‘get up and go’ feels like it has ‘got up and gone’." The OOMPH Nootropic complex combines Vitamins including B12, which contributes to reduction of tiredness and fatigue, Zinc which contributes to normal cognitive function and Plant powered ingredients.

"The strains and stresses of the last couple years have left me feeling tired and exhausted, with little or no motivation. But fortunately Oomph has come to my rescue!" said one happy customer.


The PAUSE Nootropic complex combines Magnesium, which contributes to normal psychological function, with specially selected botanicals, including Lemon Balm, Rhodiola and Lion’s Mane Mushroom.

"[I've had my first full nights sleep in years and It's improved my overall mood]". Is just one of the great reviews Noggin have had for their PAUSE supplements.


Learn more about Noggin in the full interview below:


Noggin's Experience with The Buyer's Discovery Club:

Noggin where one of our specially, hand-picked brands who were selected to have exclusive access to the BDC Platform in our Pilot scheme, so have been with us from the very start. On the platform, Noggin have built their own brand 'profile' page, complete with images, videos, allowing them to tell their story to our buyers. 

"It's very straightforward and easy to use, and can help all brands no matter what stage they are at. I've found it very effective and powerful so far". - Noggin, The Brain People


You can find out more about Noggin & purchase their supplements at: 


Want to be the next brand in our new 'discovering' series? Contact our team today by clicking here.






Contact Details

+44 (0)330 1330 260

Unit G2, Mill 3, Pleasley Vale Business Park, Outgang Lane, Pleasley Vale, Mansfield, Nottinghamshire NG19 8RL