Shreddy Superdrug Success

Shreddy secures it’s first major high-street retailer, as it launched it’s products into over 270 Superdrug stores nationwide in October, thanks to The Good Food Group.

After the great performance of the initial launch, Superdrug have now expanded Shreddy’s 3 core lines – Daily Dose Peach Ice Tea, Cloudy Lemonade BCAA and Chocolate Protein, into the entire Superdrug estate.

Shreddy partnered with our retail agency The Good Food Group, to help them elevate their retail journey. The Group are also named as an official supply partner for Superdrug, making the listing process as efficient as possible.

“It’s great working with the SHREDDY Superdrug team to align and launch brand and retailer so in tandem with each other. Here’s to a successful year ahead for the brand and retailer.”

Ross Carlin, Founder & Managing Director at The Good Food Group

Global workout and fitness brand, Shreddy have been killing it in the fitness market ever since their launch. The brand focuses on their advocation of female empowerment and their efforts to make their products 100% recyclable.

Shreddy have made their “Daily Dose” supplement packaging entirely compostable, which conforms to BS EN 13432! Full details on how to dispose of their packaging here.

As well as going “scoopless”, in their attempt to be plastic free; customers can purchase their biodegradable and compostable SHREDDY scoops, made from natural beechwood, via the website.

“We decided to develop supplements two years ago now after sheer disappointment at the lack of development that had gone into creating actually tasty (not like mud) vegan proteins and supplements.”

Grace Beverly, CEO & Founder at Shreddy

How The Good Food Group can help you:

The Good Food Group are the leaders in developing, nurturing and growing innovative and exciting brands of the future. We are an all-in-one solution for penetrating retail, from our product development services, to being set up as a supplier for many major UK retailers, to brand discovery across various categories.

With our experience selling a wide range of brands into the world’s leading retailers, we are specialists in retail sales, business development and sales strategy. Our team becomes an extension of your business.

Whether your business needs a complete deep dive restructure, tweaks to the current strategy or doesn’t have a clear strategic direction, our management team can help. We have experience managing start up business’ all the way to global leaders.

Want to start your journey?

Contact our team today.

Contact Details

+44 (0)330 1330 260

Unit G2, Mill 3, Pleasley Vale Business Park, Outgang Lane, Pleasley Vale, Mansfield, Nottinghamshire NG19 8RL