Discovering Noggin | The Brain People |

At The Buyer's Discovery Club we pride ourselves on championing young, innovative brands who strive to make a difference and step into the world of retail. That

The flywheel: the future of DTC and e-commerce marketing

In this week's blog post, we are thrilled to have collaborated with our advertising agency and digital growth experts, SOUP,  to bring you expert insight i

Product Branding 101: How To Get Your Products Noticed

It’s important to know how to get your products noticed by customers and start driving sales. This all starts with how your product looks, both in it's p

The Power of TikTok & How To Market Your Brand

TikTok has taken over the social media scene, making it the hottest new platform not only for entertainment and personall use, but also marketing your business

How To Build Brand Trust & Credibility

To make your brand and products successful, building brand trust and credibility is more important than ever in today's world, with new brands being launched e

The BDC Platform: A Retail Buyer's Ultimate Tool

With the recent launch of our pilot, we've talked a lot on the great benefits which it presents for brands, but what about for buyers? After all we are a suppor

Q1 in the FMCG industry: Events, Tips & Trends

As we wave goodbye to another turbulent and covid-affected year, we welcome 2022 and kick of Q1 in the FMCG world. Q1 gives brands the opportunity to set up a s

Buyer's Discovery Club Platform Launches Pilot

Our team are thrilled to announce we have launched into our pilot phase for the new Buyer’s Discovery Club Platform, which makes brand discovery a seamle

Veganuary 2022: What's new this year

Veganuary launched in 2014 and is now celebrating over 2 million participants this year. Veganuary sees millions of people take a pledge to go vegan for the 31

Trending 2022 New Year Resolutions

It’s the start of 2022 and with the start of the new year comes new year’s resolutions for millions across the globe. We’ve compiled a list o

Shreddy Superdrug Success

Shreddy secures it’s first major high-street retailer, as it launched it’s products into over 270 Superdrug stores nationwide in October, thanks to

Celebrating black-owned businesses this Black History Month and forever.

October marks the start of Black History Month which gives everyone the opportunity to share, celebrate and understand the impact of the black heritag

The Rise Of The E-Commerce Channel

ECommerce is now the fastest growing channel in the UK, with influencing factors like Covid-19 lockdowns, increased percentage of work-from-home employees and

The Good Food Group's Official Supply Partners

Following on from a blog post we published a while back, The Good Food Group has now confirmed itself as an official supply partner for almost all ma

Plastic Free July: How Retail Is Evolving

Plastic Free July is in full swing! The movement aims to help support millions of people become part of the solution to plastic pollution. But what does t

A Business Partnership: Nutrigums And The Good Food Group

Nutrigums is a brand that our team have a long-term partnership with. The Good Food Group support them in their retail strategies as their business grows f

How to pitch to retail buyers

Pitching to retail buyers can be a daunting prospect for many upcoming brands, whether they’re a smaller more independent retailer or a major superstore.

Setting Up Social 101: Your Audience, Platforms, Content And Following Trends.

Are you looking to get your product noticed by supermarkets on social media, but you’re not quite sure where to start? Make sure you keep reading! When yo

Good Food Group becomes supplier for 3 huge retailers

The Good Food Group is delighted to announce it has now launched as a supplier for three massive retailers in the UK, Holland & Barrett, Superdrug

How to get your products noticed by customers

If you’ve seen our latest post then you’ll know how to get your products into supermarkets, but what happens next? It’s important to

How to get your products into supermarkets

Source: Unsplash Getting your products on the shelves of top supermarkets can seem a daunting and impossible task. However, here at The Buyer’s Discov

Who are we and what do we do? Q&A with Director Ross Carlin

The Good Food Group and The Buyer’s Discovery Club are working with hundreds of brands and buyers daily, showcasing exciting and disruptive brands. But wh

How to succeed in an online virtual pitch

Virtual events are certainly here to stay, even when the pandemic passes. Virtual events are certainly here to stay, even when the pandemic passes. This article

Tempeh: Plant-Based Protein You Want To Know About

Plant-based foods are taking the world by the storm and it should come as no surprise. With the evidence of climate change all around us, we are all becoming i

Sustainable snacking a true healthy option

Embracing the ‘ugly’ It’s a staggering fact, but up to 40% of a crop of vegetables go to waste, just because they don’t meet the aesthe

Raw And Unrefined – The Benefits Of Natural Sugars

We’ve all been there. You’re working from home, packing up a lunch for the day or just relaxing after a long week, and the urge for a sweet treat hi

Why In-Store Theatre Is So Important

Are you creating theatre? With consumer behaviour changing quickly towards trends, it’s never been easier for a brand to combine their message, with the r

Getting Your Product Retail Ready – 5 Essentials

1 – Have you done your research? Of course, when developing your brand and product range you would have spotted a need in the market and conducted your r

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